Rockport

Despite strong brand recognition, Rockport faced a challenge in 2020: high aided awareness but low sales conversion, especially within the aspirational, younger demographic they hadn’t yet captured. Using our proprietary acquisition and growth playbook, we engineered a powerful revenue-driving system that more than doubled Rockport’s topline revenue in just three years. We developed a robust, full-funnel strategy, activating channels like social, search, programmatic, and shopping to generate millions in incremental revenue.

Channel specific highlights include:  

Branded Search  

• We introduced product-tailored search copy and content, particularly for Rockport-based brands, in exact and phrase match. This helped improve CTRs (+48% YoY) and ROAS (+14%).  
• In Search alone, we spent less (-6% YoY) but drove a +46% increase in CTR year-on-year (we began providing promotional copy) with a +7.2% bump in attributed revenue.  

Google PMax & Bing Shopping

• In PMax we tested targeted assets groups towards niche product collections. This approach helped fuel a +31% YoY increase in total conversions versus Smart Shopping.  
• Bold decision to test excluding Female from Bing Shopping was a key factor in Bing performance skyrocketing in efficiency almost overnight. Now a reliable source for a 6x ROAS.  

Display  

• Historically, Google Display had been a catch-all campaign, meant for promotions and general retargeting, en masse. We shifted this approach to be more focused around product (i.e., remarketing to Cart Abandons for Men’s Oxfords). This has significantly improved ROAS (+42.8% YoY and conversion volume (+43.6%).

Paid Social  

• Doubled revenue
• Increased ROAS 25% YoY and in 2024 driving 47% higher ROAS.  
• Implemented ADV+ Shopping campaigns upon release and achieved superior performance compared to other ACQ campaigns (DABA and Creative) that ran concurrently, with ADV+ campaigns yielding a 20% higher ROAS and 12% lower CAC.    
• Optimized efforts to build a highly efficient lead gen campaign for each brand by improving targeting, updating ads seasonally, and introducing DABA format ad types. These adjustments improved results significantly: spent 29% less, generated 36% more leads, decreased overall CPL by 48% and increased ROAS 108% to 57%. 300,000 high quality leads were achieved  

Criteo  

• Win through personalization – our dynamic product recommendations on relevant placements have allowed us to achieve, on average, a consistent 4x ROAS for Prospecting and 10x ROAS for Remarketing.

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