Rockport

Rockport had strong brand recognition but a conversion challenge, especially among a younger aspirational audience. We built a full-funnel acquisition and growth program spanning search, social, programmatic and shopping.

Channel improvements included product-led search creative, stronger PMax and Bing Shopping structures, more focused display remarketing and paid-social optimization. Across the program, the work increased conversion efficiency, expanded high-quality lead volume and helped more than double topline revenue over three years.

• Search CTR improved substantially while spend became more efficient.
• Shopping and retargeting campaigns were reorganized around product and audience intent.
• Paid social produced higher ROAS, lower acquisition costs and a large lead-generation pipeline.