Craft Sportswear
We helped Craft hone in on a narrow customer segment to build a core customer base where word of mouth could spread like wildfire.
Project approach
We partnered with Craft across the sales funnel, using an agile media workflow to identify opportunities, monitor performance and shift budget toward the strongest returns. Dynamic creative optimization made it possible to test and learn quickly.
Beyond paid media, we supported site development, landing pages, checkout improvements, CRM, SMS and lifecycle flows. What began as test campaigns grew into an integrated DTC growth engine spanning media, brand strategy, analytics and international expansion.
- Ecommerce sales grew more than 5x in 36 months.
- Average order value increased 20%.
- Sales attributed to marketing increased 54%.
- Online store sessions increased 45% and returning customer rate increased 42%.
